Between Excel and Instinct

Vanessa Vásquez is an advertising professional, activist and Executive Director of Perú Pendiente. With more than two decades of experience in advertising, sustainability, purpose-driven communication and impact management, Vanessa designs and drives collective solutions to social, environmental and humanitarian crises. From community kitchens (ollas comunes) to circular economy programs, Vanessa’s work cuts across activism, community innovation and coordination with the private sector to build a country with no unfinished business. In every project, Vanessa combines strategy with intuition, data with care and a deep conviction: the possible is also invented.