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Cartographies of the Detour

"Cartographies of the Detour" could have been a Victorian game coined by Proust, but we will instead present it as a series of brief yet meaningful interviews that seek to balance critical acuity with human depth, always from—and for—the South.

Cartographies of the Detour
Sep 25, 2025·1 min read

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Luis (lulo) López

Luis (lulo) López

Sobre lulo

Luis “Lulo” López (Mexico City, 1989). Entrepreneur and designer. Lulo founded 23 design and later led frog’s expansion into Latin America. After 10 years leading multidisciplinary teams, he now explores his creative freedom as a consultant for initiatives in innovation, design, and education. Follow him on Instagram and connect with him on LinkedIn.

Tags:futuresinterview

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