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Cartographies of the Detour
-Nicolás Madoery, from the Global South- What does it mean to imagine from the margins? *Cartographies of the Detour* is a series of brief but meaningful interviews that seek to balance critical depth with humanity, from a perspective rooted in the Global South and for the Global South. In this conversation with Nicolás Madoery, we explore how to design cultural futures in a digital ecosystem dominated by the logic of ext
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Nicolás Madoery
Sobre Nicolás
He has been working at the intersection of culture, new technologies, and internet culture for 20 years. He is the founder and director of FUTURX, a research center dedicated to exploring the impact of emerging technologies such as AI, new internet dynamics, VR, and new tools on Latin American cultural creation and ecosystems. He excels in two complementary roles: as an educator and researcher, he has produced a wide range of reports, lectures, publications, podcasts, and other content focused on the relationship between technology and culture; and as a strategic consultant, he advises cultural projects on how to leverage new technologies to generate a significant impact in their respective fields. His critical approach fosters community-based learning and experimentation, as well as the integration of new technologies into projects. Currently, he researches and develops processes related to the tensions between the attention economy, streaming platforms, artificial intelligence, and cultural sovereignty. He advocates for the creation of protocols for the critical use of AI by cultural organizations, as a tool for rethinking the digital present from an ethical, regional, and collective perspective.
